What is the purpose of 'Participating Location Tokens' within Dq Treat's PARPay data?

According to Dq Treat's 2025 Franchise Disclosure Document, Participating Location Tokens are derived alphanumeric values linked with a Gift/Debit/Credit card. These tokens cannot be used to process payment transactions. Instead, they serve the purpose of uniquely identifying a customer within the Participating Location's database of Participating Location PARPay Data. This system is part of the PARPay service offered to Dq Treat franchisees.

In simpler terms, when a customer uses a gift, credit, or debit card at a Dq Treat location that utilizes the PARPay service, the system generates a unique token associated with that card. This token does not contain sensitive payment information and cannot be used to make payments. Its sole function is to help the Dq Treat location identify repeat customers and track their purchase history within their own system.

This tokenization process enhances security by ensuring that actual card numbers are not stored directly in the franchisee's database. It also allows Dq Treat franchisees to monitor sales and usage of each Gift/Credit/Debit Card only via Participating Location Tokens and to access, read, and confirm all customer Gift/Credit/Debit Card Data only via Participating Location Tokens and to create reports in various formats regarding sale and related transactions. This can be valuable for creating customer loyalty programs or analyzing purchasing trends.

For a prospective Dq Treat franchisee, understanding the purpose and limitations of these tokens is important for managing customer data and utilizing the PARPay service effectively. Franchisees should ensure their systems and practices align with the intended use of these tokens to maintain data security and comply with the PARPay terms.