What is the purpose of the National Marketing Fund (NMF) for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
ADQ administers national sales promotion activities (including point of purchase materials) through a dedicated NMF. Sales promotion program fees are used at the national level through the NMF to develop and pay for the production of creative and other materials to support the SMCs, and also to fund national media and various other sales promotion activities, including, at ADQ's discretion, consumer loyalty programs, consumer feedback programs, online or mobile ordering or delivery programs, and similar activities at the national level, as well as other activities within the overall DQ® and Orange Julius® systems. The NMFs are funded principally from an allocation of the sales promotion program fees paid by participating restaurants and stores. The percentage allocated to the NMF may vary between restaurants and stores and between markets. ADQ has the right to establish and periodically change the amount of sales promotion program fees that are allocated to an NMF with or without notice to you.
Sales promotion and other advertising and merchandising materials produced by the NMFs are, by design, licensed only to current NMF participating restaurants and stores and may not be transferred to or used in any way by or in non-NMF participating restaurants and stores. This means that if a franchisee owns both participating-NMF and non-participating-NMF restaurants or stores, NMF materials may only be displayed in those restaurants and stores paying the NMF fee.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, the National Marketing Fund (NMF) is used to administer national sales promotion activities, including point-of-purchase materials. The NMF develops and pays for the production of creative materials to support system marketing calendars (SMCs). It also funds national media and various other sales promotion activities. At Dq Treat's discretion, the NMF may also fund consumer loyalty programs, consumer feedback programs, and online or mobile ordering or delivery programs at the national level, as well as other activities within the overall DQ and Orange Julius systems. The NMF is funded primarily from an allocation of the sales promotion program fees paid by participating restaurants and stores. The percentage allocated to the NMF may vary between restaurants and stores and between markets, and Dq Treat has the right to change the amount of sales promotion program fees allocated to the NMF.
Sales promotion program fees are used at the national level through the NMF to develop and pay for the production of creative and other materials to support the SMCs. These fees also fund national media and various other sales promotion activities, including, at Dq Treat's discretion, consumer loyalty programs, consumer feedback programs, online or mobile ordering or delivery programs, and similar activities at the national level, as well as other activities within the overall DQ and Orange Julius systems.
Franchisees should note that sales promotion and other advertising and merchandising materials produced by the NMFs are licensed only to current NMF participating restaurants and stores. If a franchisee owns both participating-NMF and non-participating-NMF restaurants or stores, NMF materials may only be displayed in those restaurants and stores paying the NMF fee. Dq Treat also has the right to develop specialized marketing pools or programs in the future and may set aside some of the sales promotion program fees paid by individual stores to be spent by those individual stores at the local level, in accordance with a reimbursement program or online credit system. Dq Treat determines the allocation of sales promotion program fees, materials and activities as between national, regional, local, or individual store efforts, and this allocation can change with or without notice.