Does Dq Treat provide a mandatory training program, and where is it described?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
There are currently three required components to training: (1) the MTRA; (2) SERVSAFE certification; and (3) ADQ's training program, which is made up of 3 phases. The following individuals must pass the MTRA, obtain SERVSAFE certification and successfully attend ADQ's training program (as defined in Item 15 and referred to as "required attendees"): your designated manager and one assistant manager if you are developing your first DQ® Treat store, or your designated manager if you are an ARD franchisee.
ADQ's training program is summarized in the tables below, and ADQ has the right to periodically alter the training program.
(1) Product & Equipment and Service, Management, and Financial Basics Training (phases 1 and 2) is scheduled as close to the projected date of your opening as is reasonably possible, must be completed within 6 months prior to your opening, and lasts about 2 1/2 weeks. For ARD locations, if a training attendee has at least 12 months prior experience as a manager of another DQ® restaurant or store, that individual may be given the opportunity to test out of some or all of phase 1 and phase 2; see Item 7 for costs.
- (2) People, PRIDE and Profit Training (phase 3) lasts 4 days and must be completed before opening.
(4) Phases 1 and 2 occur in DQ® locations certified and designated by ADQ and owned by either franchisees or ADQ's affiliates. Phase 3 occurs in ADQ's franchisee support center or another location designated by ADQ. ADQ may, but is not required to, conduct phase 3 training online or virtually if circumstances warrant.
Your required attendees must successfully complete each phase of ADQ's training program to ADQ's satisfaction. ADQ will evaluate your required attendees based on attendance, participation, presentations, progress in the training program, leadership, and other similar factors. Attendees who fail to fulfill these standards, or who violate ADQ's code of conduct for the training program, may be prohibited from completing ADQ's training program. You will not be allowed to open and operate your store until all required attendees complete all required training components.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, there are three required components to training: the MTRA, SERVSAFE certification, and ADQ's training program, which consists of 3 phases. This is described in Item 11. The designated manager and one assistant manager (if it is the franchisee's first DQ® Treat store), or the designated manager (if the franchisee is an ARD franchisee) must pass the MTRA, obtain SERVSAFE certification and successfully attend ADQ's training program.
ADQ's training program includes three phases. Phases 1 and 2 cover Product & Equipment and Service, Management, and Financial Basics Training, lasting about 2 1/2 weeks. Phase 3, People, PRIDE and Profit Training, lasts 4 days. For ARD locations, if a training attendee has at least 12 months prior experience as a manager of another DQ® restaurant or store, that individual may be given the opportunity to test out of some or all of phase 1 and phase 2.
Phases 1 and 2 occur in DQ® locations certified and designated by ADQ and owned by either franchisees or ADQ's affiliates. Phase 3 occurs in ADQ's franchisee support center or another location designated by ADQ. Students are required to bring a laptop computer or tablet with internet access to in-store training. Attendees are evaluated based on attendance, participation, presentations, progress in the training program, leadership, and other similar factors. The franchisee will not be allowed to open and operate their store until all required attendees complete all required training components.