What menu items are sold at Dq Treat locations?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
ADQ offers franchises for the development of DQ® Treat stores. A DQ® Treat store is a quick service food establishment with indoor seating (and outdoor, in certain locations) from which you will sell the full line of approved DQ® soft-serve, treat, and beverage menu items, and a limited number of approved food items, and which will be operated under the DQ® and other marks that ADQ may designate (the "Trademarks").
Source: Item 1 — The Franchisor, and any Parents, Predecessors, and Affiliates (FDD pages 9–14)
What This Means (2025 FDD)
According to the 2025 Dq Treat Franchise Disclosure Document, Dq Treat stores offer a range of menu items. Specifically, franchisees are authorized to sell the full line of approved DQ soft-serve, treat, and beverage menu items. In addition to these core offerings, Dq Treat locations also offer a limited number of approved food items. This allows franchisees to cater to a broader customer base by providing both sweet treats and savory food options.
The FDD also distinguishes between different types of Dq Treat locations, namely 'Captive-venue' and 'Street' locations. Captive-venue locations, typically found in shopping malls, transportation terminals, and similar high-traffic areas, operate under the trade name DQ/Orange Julius. Street locations, which are freestanding or in strip malls, operate under the trade name DQ/Dairy Queen. While the FDD specifies the trade names for these locations, it does not elaborate on whether the menu items differ between these two types of locations.
Prospective franchisees should note that the menu is subject to ADQ's approval, meaning that franchisees must adhere to the franchisor's standards and guidelines regarding the products offered. This ensures consistency across all Dq Treat locations and helps maintain the brand's reputation. Franchisees should inquire about the specific food items approved for sale and any restrictions or requirements related to menu offerings during their due diligence process.