How are the members of the Franchise Advisory Council (FAC) chosen for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
in those restaurants and stores paying the NMF fee.
Franchise Advisory Council
The franchise advisory council ("FAC") advises ADQ on marketing, advertising and other matters, but solely in an advisory capacity. As of the date of this disclosure document, the FAC is comprised of members that are chosen or elected in the following manner: (1) DMA chairpersons (elected by franchisees) from each of ten U.S. regions elect one DMA chairperson to serve as the region's representative on the FAC; (2) the Canadian Franchise Advisory Council ("CFAC"), elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada; and (3) the Dairy Queen Territory Operator Organization ("DQTOO") or the DQTOO board, elected by territory operators, chooses two territory operator representatives. ADQ
reserves the right to appoint two "at large" franchisee members to the FAC. Further, ADQ reserves the right to form committees that will work with the FAC at any time on any matter.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, the Franchise Advisory Council (FAC) advises ADQ on marketing, advertising, and other matters in an advisory capacity. The FAC's members are chosen or elected as follows: DMA chairpersons (elected by franchisees) from each of ten U.S. regions elect one DMA chairperson to serve as the region's representative on the FAC. The Canadian Franchise Advisory Council (CFAC), elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada. The Dairy Queen Territory Operator Organization (DQTOO) or the DQTOO board, elected by territory operators, chooses two territory operator representatives.
ADQ also reserves the right to appoint two "at large" franchisee members to the FAC. Furthermore, ADQ can form committees to work with the FAC on any matter.
It is important to note that ADQ retains the power to form, change, or dissolve the FAC or any of its committees and can change how franchisee membership on the FAC or any committee is determined. This means that while franchisees have some input through elections, ADQ ultimately controls the FAC's structure and membership.