How many Dq Treat outlets were non-renewed in Michigan during 2023?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at Start of Year | Outlets Opened | Termi- nations | Non- Renewals | Reacquired by Franchisor | Ceased Operations - Other Reasons | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|---|
| Michigan | 2022 | 110 | 2 | 108 | ||||
| 2023 2024 | 108 106 | 1 2 | 1 | 106 104 |
Source: Item 20 — UItem 20U***:** U**Outlets and Franchisee Information (FDD pages 56–67)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, there was one Dq Treat outlet in Michigan that was not renewed during 2023. At the start of 2023, there were 108 outlets, and one outlet was not renewed, resulting in 106 outlets at the end of the year. This information is based on direct-licensed outlets.
Non-renewals can occur for various reasons, such as the franchisee deciding not to continue the business, failure to meet brand standards, or disagreements with the franchisor. For a prospective franchisee, a non-renewal indicates that there is a possibility of not being able to continue the franchise operation beyond the initial term. It is important to understand the factors that contribute to non-renewals and to assess the risks and opportunities associated with the franchise agreement.
It is important to note that the data provided by Dq Treat includes DQ® Treat, Dairy Queen®/Limited Brazier®, and Dairy Queen® soft-serve only locations, which may have non-system food. The data does not include subfranchised outlets operating under agreements with territory operators or outlets for any other franchise programs. Therefore, the actual number of non-renewals in Michigan during 2023 may be different if subfranchised outlets are included.