How many DMA chairpersons are elected to serve as the region's representative on the FAC for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchise advisory council ("FAC") advises ADQ on marketing, advertising and other matters, but solely in an advisory capacity. As of the date of this disclosure document, the FAC is comprised of members that are chosen or elected in the following manner: (1) DMA chairpersons (elected by franchisees) from each of ten U.S. regions elect one DMA chairperson to serve as the region's representative on the FAC; (2) the Canadian Franchise Advisory Council ("CFAC"), elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada; and (3) the Dairy Queen Territory Operator Organization ("DQTOO") or the DQTOO board, elected by territory operators, chooses two territory operator representatives. ADQ
reserves the right to appoint two "at large" franchisee members to the FAC. Further, ADQ reserves the right to form committees that will work with the FAC at any time on any matter. ADQ has the power to form, change, or dissolve the FAC or any of its committees, and has the right to change how franchisee membership on the FAC or any committee is determined.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to the 2025 Dq Treat Franchise Disclosure Document, the Franchise Advisory Council (FAC) advises ADQ on marketing, advertising, and other related issues. The FAC includes members chosen or elected in a few different ways. Specifically, DMA (Designated Market Area) chairpersons, who are themselves elected by franchisees from each of ten U.S. regions, then elect one of their own to serve as their region's representative on the FAC. Therefore, one DMA chairperson from each of the ten regions is elected to the FAC.
In addition to the DMA representatives, the Canadian Franchise Advisory Council (CFAC), elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada. The Dairy Queen Territory Operator Organization (DQTOO) or the DQTOO board, elected by territory operators, chooses two territory operator representatives. ADQ also reserves the right to appoint two "at large" franchisee members to the FAC.
It's important to note that ADQ retains significant control over the FAC. They have the power to form, change, or dissolve the FAC or any of its committees. ADQ also has the right to change how franchisee membership on the FAC or any committee is determined. This means that while franchisees have some elected representation, ADQ ultimately decides the FAC's structure and membership.