Is a Dq Treat licensee allowed to transfer sales promotion or advertising materials furnished by the company to a third party?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) Licensee cannot transfer sales promotion or advertising materials that Company furnishes or makes available to Licensee to any third party or allow a third party to use them. Sales promotion and other advertising materials produced by the national marketing fund ("NMF") administered by Company are licensed only to current NMF participating DQ® restaurants and stores, and may not be transferred to or used in any way by or in non-NMF participating DQ® restaurants and stores.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat Franchise Disclosure Document, a licensee is not allowed to transfer sales promotion or advertising materials furnished by the company to any third party. The materials produced by the national marketing fund are licensed only to current NMF participating DQ restaurants and stores. These materials may not be transferred to or used in any way by non-NMF participating DQ restaurants and stores.
This restriction ensures that Dq Treat maintains control over its brand image and marketing strategies. By preventing the unauthorized transfer of advertising materials, Dq Treat can ensure consistent messaging and quality across all its locations. This also protects the integrity of the national marketing fund, as its resources are intended for participating locations only.
For a prospective franchisee, this means they must adhere strictly to the advertising and promotional materials provided or approved by Dq Treat. They cannot share these materials with outside parties, including other businesses or non-participating Dq Treat locations. Failure to comply with this requirement could result in a breach of the franchise agreement and potential penalties.