What is included in the 'Transaction Data' derived from Gift/Credit/Debit card transactions at a Dq Treat Participating Location?

According to Dq Treat's 2025 Franchise Disclosure Document, Transaction Data includes specific information related to Gift/Credit/Debit card transactions at a Participating Location. This data encompasses Gift/Credit/Debit Card Masked Data, which refers to the last four digits of the card number, providing a partial identifier for the card used. Additionally, the transaction data includes the sale amount, offering a record of the monetary value of each transaction.

Furthermore, the Transaction Data captures the date and time of the transaction, along with the store number to identify the specific Dq Treat location where the transaction occurred. The type and status of the transaction are also recorded, providing details on whether the transaction was a purchase, refund, or other type, and whether it was successfully completed. Finally, the customer name and transaction amount are included, offering further details about the parties involved and the financial aspects of the transaction.

For a prospective Dq Treat franchisee, understanding the components of Transaction Data is crucial for managing and analyzing sales and customer behavior. This data can be used for various purposes, such as tracking sales trends, identifying popular products, and monitoring transaction patterns across different locations and times. However, franchisees should also be aware of their responsibilities regarding the security and privacy of this data, as outlined in other sections of the FDD, to ensure compliance with applicable laws and regulations.