What happens if a Dq Treat franchisee owns both participating-NMF and non-participating-NMF restaurants or stores regarding the display of NMF materials?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
Sales promotion and other advertising and merchandising materials produced by the NMFs are, by design, licensed only to current NMF participating restaurants and stores and may not be transferred to or used in any way by or in non-NMF participating restaurants and stores. This means that if a franchisee owns both participating-NMF and non-participating-NMF restaurants or stores, NMF materials may only be displayed in those restaurants and stores paying the NMF fee.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to the 2025 Dq Treat Franchise Disclosure Document, if a franchisee owns both restaurants or stores that participate in the National Marketing Fund (NMF) and those that do not, there are specific rules regarding the use of sales promotion and advertising materials. NMF materials are exclusively for current NMF participating restaurants or stores.
This means a Dq Treat franchisee cannot transfer or use these NMF materials in any non-participating locations. The franchisee can only display NMF materials in the restaurants or stores where they pay the NMF fee.
This policy ensures that only those Dq Treat locations contributing to the national marketing efforts benefit from the associated promotional materials. It maintains the integrity of the NMF and ensures that advertising and promotional resources are directed appropriately. A prospective franchisee should consider these rules carefully if they plan to operate multiple Dq Treat locations with differing NMF participation statuses.