How does the Dq Treat FDD define 'Personal Data', and where is it further detailed?

According to the 2025 Dq Treat FDD, 'Personal Data' is defined within the data processing agreement attached as Exhibit B. This agreement likely outlines the specifics of what constitutes personal data in the context of the relationship between Dq Treat franchisees (referred to as 'Customer' in this section) and Punchh, a service provider.

For a prospective Dq Treat franchisee, this means understanding the full scope of Exhibit B is crucial. It dictates what information is considered personal, how it can be used, and what protections are in place. The franchisee is responsible for any errors or omissions in Personal Data.

It is important to note that the franchisee ('Customer') retains ownership of all Personal Data as between Punchh and the franchisee. The franchisee must also obtain the right for Punchh to use the Personal Data as permitted in the agreement and as necessary for the services provided. Dq Treat franchisees should carefully review Exhibit B to fully understand their obligations and rights regarding personal data, as well as Punchh's permitted use of such data.