Who elects the DMA chairpersons that serve on the FAC for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
in those restaurants and stores paying the NMF fee.
Franchise Advisory Council
The franchise advisory council ("FAC") advises ADQ on marketing, advertising and other matters, but solely in an advisory capacity. As of the date of this disclosure document, the FAC is comprised of members that are chosen or elected in the following manner: (1) DMA chairpersons (elected by franchisees) from each of ten U.S. regions elect one DMA chairperson to serve as the region's representative on the FAC; (2) the Canadian Franchise Advisory Council ("CFAC"), elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada; and (3) the Dairy Queen Territory Operator Organization ("DQTOO") or the DQTOO board, elected by territory operators, chooses two territory operator representatives. ADQ
reserves the right to appoint two "at large" franchisee members to the FAC. Further, ADQ reserves the right to form committees that will work with the FAC at any time on any matter.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, the DMA chairpersons are elected by franchisees from each of the ten U.S. regions. These chairpersons then serve as the region's representative on the Franchise Advisory Council (FAC). The FAC advises ADQ on marketing, advertising, and other related matters, but serves solely in an advisory capacity.
In addition to the DMA chairpersons, the Canadian Franchise Advisory Council (CFAC), which is elected by Canadian franchisees, selects two representatives from the CFAC to represent the east and west regions of Canada. The Dairy Queen Territory Operator Organization (DQTOO) or the DQTOO board, which is elected by territory operators, chooses two territory operator representatives.
ADQ also reserves the right to appoint two "at large" franchisee members to the FAC and can form committees to work with the FAC on any matter. ADQ retains the power to form, change, or dissolve the FAC or any of its committees and can change how franchisee membership on the FAC or any committee is determined. This structure ensures that various franchisee perspectives are represented while also allowing ADQ to maintain control over the FAC's composition and activities.