What is the effective date of the Master Services Agreement between Punchh Inc. and Dq Treat franchisees?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
THIS MASTER SERVICES AGREEMENT (THE "AGREEMENT"), INCLUDING THE TERMS AND CONDITIONS BELOW ("TERMS AND CONDITIONS") IS ENTERED INTO AND EFFECTIVE AS OF APRIL 1, 2024 (THE "MSA EFFECTIVE DATE") BETWEEN PUNCHH INC. ("PUNCHH"), AND THE ENTITIES LISTED ON THE SIGNATURE PAGE, WITH THEIR PRINCIPAL BUSINESS LOCATIONS PROVIDED BELOW (COLLECTIVELY, "CUSTOMER").
WHEREAS, as of the date of this Agreement, Punchh provides a loyalty offering to some of Customer's Franchisees via an indirect relationship with a third party; and
WHEREAS, Customer desires to begin contracting directly with Punchh for the Punchh Services as set forth in this Agreement.
NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereto agree as follows:
TERMS AND CONDITIONS
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, the Master Services Agreement between Punchh Inc. and Dq Treat franchisees is effective as of April 1, 2024. This agreement outlines the terms under which Punchh will provide loyalty program services directly to Dq Treat franchisees, establishing a direct contractual relationship. This direct relationship replaces a previous indirect arrangement through a third party.
For a prospective Dq Treat franchisee, this means that as of April 1, 2024, the loyalty program services are governed by a direct agreement with Punchh. This direct agreement likely streamlines billing and support processes, as it eliminates the intermediary. The franchisee should review the full Master Services Agreement to understand their rights, obligations, and the costs associated with the Punchh loyalty program.
Additionally, the Data Processing Addendum (DPA) related to Punchh's services is effectively dated September 23, 2023, and is incorporated into the Master Services Agreement. In case of conflicts between the Master Services Agreement and the DPA, the terms of the DPA will take precedence. Franchisees should be aware of both documents and understand how they interact to ensure compliance and proper use of the loyalty program services.
Furthermore, a Participation Agreement is made effective as of the signature date of the Participating Location. This agreement is between the franchisee and Punchh Inc., and its purpose is to create a direct relationship between Punchh and Participating Locations to establish contractual privity and allow for direct billing, as applicable.