What can each DMA request regarding its DMA activities for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, each DMA can request that an audit of its DMA activities be conducted at the expense of that DMA.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, each DMA (Designated Market Area) has the ability to request an audit of its DMA activities. However, the expense of this audit would be the responsibility of the specific DMA requesting it.
This means that while Dq Treat provides statements of contributions, expenditures, and balances for the national marketing fund, consolidated DMA activities, and individual DMAs, a DMA can opt for a more in-depth financial review. This provides an additional layer of transparency and accountability for how marketing funds are being used within that specific DMA.
For a prospective Dq Treat franchisee, this is important because it allows the franchisees within a DMA to collectively ensure that their sales promotion program fees are being used effectively and appropriately in their local market. If franchisees have concerns about the financial management of their DMA's marketing activities, they have the option to request a formal audit, giving them greater control over their marketing investments.