On what date was the ORANGE JULIUS principal trademark registered for Dq Treat?

According to Dq Treat's 2025 Franchise Disclosure Document, the ORANGE JULIUS principal trademark was registered on May 29, 2007. The document lists several principal trademarks owned by ADQ, including DAIRY QUEEN, DQ, and ORANGE JULIUS, along with their U.S. Registration Numbers and dates of registration. This information is relevant to prospective franchisees as it confirms the legal protection of the brand's key trademarks. Dq Treat also claims common law trademark rights for all of the Trademarks and states that they have filed or intend to file all required affidavits and renewals for the trademarks listed.

The registration of the ORANGE JULIUS trademark with the United States Patent and Trademark Office provides Dq Treat with legal rights to use and protect the mark. As a franchisee, you are licensed to use this and other trademarks, but this use is subject to the terms of the franchise agreement. You must adhere to Dq Treat's guidelines regarding the use of trademarks, as outlined in the Operations Manual or other written communications. Dq Treat retains the right to modify the trademarks you are licensed to use, and you must implement any changes they require.

While Dq Treat owns these trademarks, the FDD stipulates that Dq Treat is not obligated to protect a franchisee's right to use the trademarks or to defend against infringement claims arising from their use. Dq Treat maintains control over any litigation related to the trademarks and has the discretion to pursue or settle infringement actions. Franchisees are required to notify Dq Treat of any infringement or unauthorized use of the trademarks and cooperate with any actions the company undertakes. However, Dq Treat is not required to take action upon notification of such uses. This means that while franchisees benefit from the brand recognition associated with the trademarks, they also bear some risk related to their use and protection.