What is 'Card Data' in the context of the Dq Treat stored value card program?

According to Dq Treat's 2025 Franchise Disclosure Document, 'Card Data' within the stored value card program refers to the transaction record and the current value of each card as recorded in the database maintained by GIFT (First Data Resources, LLC). This database is the information repository software owned and operated by GIFT or its suppliers.

For a Dq Treat franchisee, this means that GIFT is responsible for maintaining a record of all transactions made using stored value cards, as well as the remaining balance on each card. This data is crucial for tracking sales, managing liabilities related to unredeemed gift cards, and ensuring the proper functioning of the stored value card program. The franchisee relies on GIFT to accurately manage this data.

The franchisee is responsible for actively promoting the program and requesting authorization in advance of each transaction. They must also provide and maintain all point-of-sale (POS) devices and telecommunications facilities required to electronically transmit card transaction data to GIFT. This includes any necessary modifications to the card authorization equipment to access and use the services provided by GIFT.

It is important for a prospective Dq Treat franchisee to understand the roles and responsibilities of both Dq Treat/GIFT and the franchisee in managing the stored value card program. This includes ensuring that the franchisee has the necessary equipment and infrastructure to transmit card data to GIFT and that they understand how to access and use the data for their own business purposes.