After the Dq Treat agreement terminates, what must the Licensee immediately stop using?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
14.2 Stop Using Trademarks.
- (A) Licensee must immediately stop using and displaying the Trademarks and any point-of-sale materials and other sales promotion and advertising materials furnished, made available or approved by Company, and must stop using Company's Confidential Information (including the Operations Manual). Licensee must immediately return to Company all copies of the Operations Manual and any other Confidential Information in Licensee's possession or control, or previously disseminated to Licensee's employees.
- (B) Subject to section 14.5, Licensee must, within 20 days, at Licensee's expense, remove or obliterate all Restaurant signage, displays, photos and other materials in Licensee's possession at the Authorized Location or elsewhere that bear any of the Trademarks or names or material confusingly similar to the Trademarks. Licensee must also, within 20 days, alter the appearance of the Restaurant, including removal or substantial modification of any trade dress, so as to differentiate the Restaurant unmistakably from duly licensed restaurants and stores identified by the Trademarks.
- (C) If Licensee does not comply with section 14.2(B) within 20 days, Company may enter the Authorized Location and remove all Restaurant signage, displays, photos or any other materials in Licensee's possession at the Authorized Location or elsewhere that bear any of the Trademarks or names or material confusingly similar to the Trademarks, and Licensee must reimburse Company for Company's costs incurred in connection with this removal.
- (D) If, despite not being permitted to do so, Licensee owns or controls any domain name registrations in connection with the Restaurant or that include any of the Trademarks, Licensee agrees to promptly transfer ownership of such domain names to Company and execute any documents the domain name registry requires in connection with the transfer of these domain name registrations to Company.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, upon termination of the franchise agreement, the licensee must immediately cease using and displaying the Dq Treat trademarks. This includes all point-of-sale materials, sales promotion materials, and advertising materials that Dq Treat has furnished, made available, or approved. The franchisee must also stop using Dq Treat's confidential information, including the operations manual. All copies of the operations manual and any other confidential information must be returned to Dq Treat.
Within 20 days of termination, the franchisee is responsible for removing or obliterating all Dq Treat signage, displays, photos, and other materials bearing the trademarks from the authorized location and elsewhere. The franchisee must also alter the appearance of the restaurant, including removing or substantially modifying any trade dress, to differentiate it from licensed Dq Treat restaurants. This must be done at the franchisee's own expense.
If the franchisee fails to comply with these requirements within 20 days, Dq Treat has the right to enter the authorized location and remove all signage, displays, photos, and other materials bearing the trademarks. The franchisee will be responsible for reimbursing Dq Treat for the costs incurred in connection with this removal. Additionally, if the franchisee owns or controls any domain names connected to the restaurant or including any of the trademarks, they must promptly transfer ownership of those domain names to Dq Treat.