What must a Dolce Hotels franchisee do if requested to help obtain or maintain protection for the Marks?
Dolce_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
You will use reasonable efforts to protect, maintain and promote the name "Dolce" the other Marks and the System's distinguishing characteristics.
You will not permit or allow your officers, directors, principals, employees, representatives, or guests of the Facility to engage in, conduct that is unlawful or damaging to the good will or public image of the Chain or System.
You agree that, in event that you or any of your principals or guarantors is or is discovered to have been, convicted of a felony or any other offense likely to reflect adversely upon us, the System or the Marks, such conviction is a material, incurable breach of this Section.
You will follow System Standards for identification of the Facility and for you to avoid confusion on the part of guests, creditors, lenders, investors and the public as to your ownership and operation of the Facility, and the identity of your owners.
Source: Item 23 — RECEIPTS (FDD pages 84–375)
What This Means (2025 FDD)
According to the 2025 Dolce Hotels Franchise Disclosure Document, franchisees must use reasonable efforts to protect, maintain, and promote the "Dolce" name, other Marks, and the System's distinguishing characteristics. This obligation extends to ensuring that their officers, directors, principals, employees, representatives, or guests do not engage in unlawful conduct or actions damaging to the goodwill or public image of the Chain or System.
Furthermore, if a franchisee or any of their principals or guarantors are convicted of a felony or any offense likely to reflect negatively on Dolce Hotels, the System, or the Marks, it constitutes a material and incurable breach of the franchise agreement. Franchisees are also required to adhere to System Standards for identifying the Facility to avoid confusion among guests, creditors, lenders, investors, and the public regarding ownership and operation.
In practical terms, this means Dolce Hotels franchisees must be proactive in safeguarding the brand's reputation and trademarks. This includes training staff to uphold brand standards, monitoring activities within the facility to prevent any actions that could harm the brand's image, and ensuring all marketing and promotional materials accurately represent the Dolce Hotels brand. Failure to comply with these requirements could lead to a breach of the franchise agreement and potential termination of the franchise.