Upon termination of the Dog Haus franchise agreement, what must a franchisee immediately cease using?

According to Dog Haus's 2025 Franchise Disclosure Document, following the expiration or termination of the franchise agreement, a franchisee must immediately stop using all Dog Haus Trade Secrets, Dog Haus Confidential Information, the Dog Haus Marks, and any confusingly similar trademark, service mark, trade name, logotype, or other commercial symbol or insignia. This obligation is in place to protect the Dog Haus System and the goodwill associated with the brand.

In practical terms, this means a franchisee can no longer operate under the Dog Haus brand or utilize any of its proprietary information or branding elements. This includes refraining from using the Dog Haus name, logos, marketing materials, operational manuals, and any other confidential information related to the Dog Haus system. The franchisee must also return the manuals and all written materials incorporating Dog Haus Trade Secrets and all copies of any of the same to the franchisor.

Furthermore, the franchisee is responsible for making cosmetic changes to the restaurant location to ensure it no longer resembles Dog Haus's proprietary designs. This involves removing all Dog Haus identifying materials, distinctive cosmetic features, furniture, interior and exterior finishes, and signage as directed by Dog Haus. Failure to comply with these post-termination obligations could result in legal action from Dog Haus to protect its brand and trade secrets.

These stipulations are standard in most franchise agreements to prevent confusion in the marketplace and protect the integrity of the brand. Franchisees should be aware of these requirements and plan accordingly to ensure a smooth transition upon the termination or expiration of their franchise agreement.