What trademark and service mark registration notices must a Dog Haus franchisee provide?

According to Dog Haus's 2025 Franchise Disclosure Document, franchisees must provide all trademark and service mark registration notices that Dog Haus specifies. Franchisees are also required to use and obtain all fictitious or assumed name registrations as required by Dog Haus or under applicable law.

This means that a Dog Haus franchisee must be diligent in following Dog Haus's instructions regarding trademark and service mark usage and registration. This includes not only using the marks correctly in their business operations but also ensuring that any required legal registrations, such as assumed name filings, are properly obtained and maintained.

The franchisee must also be aware that Dog Haus reserves the right to modify or discontinue licensing any of its marks, add new marks, and require franchisees to use them. This highlights the importance of staying updated with Dog Haus's requirements and being prepared to adapt to changes in branding and operational practices. The franchisee is responsible for any costs associated with these changes.

Furthermore, if a franchisee has registered any of the Dog Haus Marks or the name Dog Haus as part of an assumed, fictitious, or corporate name, the franchisee must promptly amend those registrations to delete the Dog Haus Marks and any confusingly similar marks or names. This obligation survives the termination or expiration of the Franchise Agreement.