What was the total amount Dog Haus spent on marketing and advertising in 2024?

According to Dog Haus's 2025 Franchise Disclosure Document, the company's total spending on marketing and advertising for the year 2024 was $1,470,843. This figure is part of the operating expenses reported in the financial statements. For comparison, Dog Haus spent $1,487,295 in 2023 and $1,554,304 in 2022 on marketing and advertising.

These expenses are important for prospective franchisees to consider, as they reflect the brand's investment in promoting the Dog Haus name and attracting customers. Consistent marketing efforts can help drive sales and build brand recognition, which is beneficial for individual franchise locations. Understanding the franchisor's marketing strategy and the allocation of these funds can provide insights into the potential support franchisees can expect.

It's also worth noting that franchisees contribute to these marketing efforts through a marketing, creative, and technology fee, which is 2% of net sales. While the marketing fee income for 2024 was $1,215,062, Dog Haus actually spent $1,129,326 in excess of the fees collected. This indicates that Dog Haus is investing additional funds beyond franchisee contributions into marketing and advertising initiatives. Franchisees should inquire about the specific marketing plans and strategies employed by Dog Haus to ensure they align with their expectations and business goals.