What tangible and intangible information is included in the Dog Haus Confidential Information?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
Dog Haus Confidential Information. Area Developer acknowledges and agrees that the Dog Haus System is comprised of confidential information that has been developed by Franchisor and its affiliates by the investment of time, skill, effort and money and is widely recognized by the public, is of substantial value, and is proprietary, confidential and constitutes Dog Haus Trade Secrets, and includes, without limitation, tangible and intangible information (whether or not in electronic form) relating to Franchisor's business operations, products and services, recipes, sources of materials and equipment, client management and other software, data, other content, formulations, patterns, compilations, programs, devices and processes, business relationships, contact information for industry professionals, designs, developmental or experimental work and services, improvements, discoveries, plans for research, potential new or supplemental products and services, websites, advertisements or ancillary products and services, marketing and selling methods and/or plans, business plans, budgets and unpublished financial statements, licenses, prices and costs, vendors, collaborators, current customer and prospective customer names and addresses, information regarding credit extensions to customers, customer service purchasing histories, prices charged to customers, customer lists and other customer data, information regarding the skills and compensation of employees of Franchisor and contractors of Franchisor, designs, drawings, specifications, source code, object code, documentation, diagrams, flowcharts, research, development, marketing techniques and materials, trademarks, trade secrets, sales/license techniques, inventions, copyrightable material, trademarkable material,
Source: Item 23 — RECEIPTS (FDD pages 87–328)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the Dog Haus System is comprised of confidential information developed by the franchisor and its affiliates through significant investment. This information is recognized by the public, holds substantial value, and is considered proprietary and confidential, constituting Dog Haus Trade Secrets.
The confidential information encompasses both tangible and intangible forms, whether in electronic format or not. It relates to the franchisor's business operations, products, and services. Specific examples include recipes, sources of materials and equipment, client management software, data, formulations, patterns, compilations, programs, devices, and processes. It also extends to business relationships, contact information for industry professionals, developmental or experimental work, improvements, discoveries, and plans for research.
Furthermore, the confidential information includes potential new products and services, websites, advertisements, marketing methods and plans, business plans, budgets, unpublished financial statements, licenses, prices, costs, vendors, collaborators, customer information (names, addresses, purchasing histories), employee and contractor information (skills, compensation), designs, drawings, specifications, source code, object code, documentation, diagrams, flowcharts, research, development, marketing materials, trademarks, trade secrets, sales techniques, inventions, copyrightable and trademarkable material, databases, relationships with other companies, and the Dog Haus System itself. This information is not generally known to the public and derives economic value from its secrecy, with Dog Haus taking reasonable measures to maintain its confidentiality.