What specific trade name are Dog Haus franchisees licensed to use?

According to Dog Haus's 2025 Franchise Disclosure Document, as a franchisee, you are licensed to use and display the trade name "Dog Haus" during the term of your Franchise Agreement. This license is specifically for operating your franchised restaurant and selling products described on the Dog Haus standard menu.

This means that as a Dog Haus franchisee, you have the right to use the "Dog Haus" trade name to identify your restaurant. However, this right is limited to the scope of your franchise agreement, meaning you can only use it for the specific restaurant location and for selling approved menu items. You cannot use the trade name for any other business ventures or purposes without explicit permission from Dog Haus.

It is important to note that you cannot license or sublicense any of Dog Haus's trademarks, service marks, trade names, logotypes, or commercial symbols to others. This restriction ensures that the Dog Haus brand remains consistent and under the control of the franchisor. Additionally, the FDD mentions that Dog Haus is aware of other entities using "Dog Haus" as a trade name, specifically hot dog restaurants operating in Minnesota and Wisconsin, which could potentially affect a franchisee's use of the licensed trade name. Dog Haus also retains the right to modify or discontinue the use of any of its marks, and franchisees would be obligated to comply at their own expense.