What specific intangible asset constitutes Dog Haus's indefinite lived intangible asset?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
Dog Haus's indefinite lived intangible asset consists of a trademark. The life of trademark is indefinite as the Company intends to renew trademarks at the end of their terms. Intangible assets with indefinite useful lives are not amortized, but instead are tested for impairment if events or changes in circumstances indicate that it is more likely than not that the indefinite lived asset is impaired. Dog Haus completed a qualitative test for indefinite lived asset impairment as of December 31, 2024 and 2023. For both the years ended December 31, 2024 and 2023, Dog Haus determined that there was no impairment of the indefinite lived intangible assets.
Source: Item 23 — RECEIPTS (FDD pages 87–328)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the company's indefinite lived intangible asset is its trademark. Dog Haus intends to renew its trademarks at the end of their terms, giving the trademark an indefinite lifespan for accounting purposes.
Because the trademark has an indefinite life, Dog Haus does not amortize it. Instead, the company tests the trademark for impairment if events or changes in circumstances suggest that impairment is more likely than not.
Dog Haus completed a qualitative test for indefinite lived asset impairment as of December 31, 2024, and 2023. For both years, Dog Haus determined that there was no impairment of the indefinite lived intangible assets.