What is the serial number for the Dog Haus trademark application that is currently pending?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Serial Number | ApplicationDate |
|---|---|---|
| 97,116,962 | November 9, 2021 |
Since we do not have a federal trademark registration of the mark with serial number 97,116,962 and neither we nor the Operating Company has a federal trademark registration for any of the marks in the table immediately above, these marks do not have as many legal benefits and rights as a federally registered trademark. If our right to use these trademarks is challenged, you may have to change to alternative trademarks, which may increase your expenses. However, we claim common law rights to the trade and service marks we license to you.
Source: Item 13 — TRADEMARKS (FDD pages 57–60)
What This Means (2025 FDD)
According to the 2025 Dog Haus Franchise Disclosure Document, the serial number for a trademark application is 97,116,962, with an application date of November 9, 2021. However, the FDD also states that Dog Haus does not have a federal trademark registration for this mark.
This lack of federal registration means that the trademark may not have as many legal protections as a federally registered trademark. If Dog Haus's right to use this trademark is challenged, franchisees may be required to switch to alternative trademarks, which could lead to increased expenses.
Prospective franchisees should be aware of the risks associated with using a trademark that is not federally registered. It is important to conduct thorough due diligence and consult with an attorney to understand the potential implications before investing in a Dog Haus franchise.