What rights are specifically reserved by Dog Haus and its affiliates regarding the Dog Haus System, Marks, and Restaurants?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
The license granted under this Agreement is nonexclusive and Franchisee shall have no territorial or protective rights.
Franchisor and its Affiliates expressly reserve all other rights with respect to the Dog Haus System, the Dog Haus Marks and Dog Haus Restaurants, including the exclusive right, in their discretion, directly or indirectly, without paying Franchisee any compensation or granting Franchisee any rights in the same to: (i) develop, own and operate, and to grant licenses and franchises to third parties to develop, own and operate, Dog Haus Restaurants at any location outside Franchisee's Protected Area regardless of its proximity to the Franchised Restaurant; (ii) develop, own and operate, and to grant licenses and franchises to third parties to develop, own and operate, any other business, including a beverage and snack or food business, other than a Competitive Business, under marks and systems different from the Dog Haus Marks and the Dog Haus System at any location within or outside Franchisee's Protected Area regardless of its proximity to the Franchised Restaurant; (iii) sell or distribute, at retail or wholesale, directly or indirectly, and license others to sell or distribute, Dog Haus Branded Products, Dog Haus Proprietary Products and Sub-Branded Products from any location within or outside Franchisee's Protected Area regardless of proximity to the Franchised Restaurant, through the Internet, mail order catalogs, direct mail advertising, catering and through other distribution methods; (iv) market on the Internet and use the Dog Haus Marks on the Internet, including all use of websites, domain names, URLs, directory addresses, email addresses, metatags, linking, advertising, cobranding and other arrangements, and in all other forms of electronic media; (v) deliver and cater and/or license other Dog Haus Restaurants or third parties to deliver and cater at any location within or outside of the Protected Area without compensation to Franchisee, and to establish a delivery and Catering Services policies in the future which may restrict the delivery and Catering Services jurisdiction of Franchisor or of other Dog Haus Franchisees; (vi) develop, own or operate and to grant licenses or franchises to third parties to develop, own or operate Dog Haus Restaurants at Non-Traditional Venues within or outside Franchisee's Protected Area regardless of their proximity to the Franchised Restaurant; (vii) acquire the assets or ownership interests of one or more businesses
Source: Item 22 — CONTRACTS (FDD page 87)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, Dog Haus and its affiliates retain significant rights regarding the Dog Haus System, Marks, and Restaurants. The franchise license granted to a franchisee is nonexclusive, meaning Dog Haus can operate or franchise other locations, even near the franchisee's location. Franchisees do not receive exclusive territories, except for a protected area as defined in their franchise agreement.
Dog Haus reserves the right to develop, own, and operate Dog Haus Restaurants or grant licenses to others outside the franchisee's protected area. They can also develop other businesses, including food or beverage businesses, under different marks and systems, regardless of location. Dog Haus retains the right to sell or distribute Dog Haus branded products through various channels, including the internet and catering services, without compensating the franchisee.
Dog Haus maintains control over internet marketing and the use of Dog Haus Marks online. They can also modify or discontinue licensing any of the Dog Haus Marks, add new marks, and require franchisees to adopt new practices within the Dog Haus System. Franchisees must adhere to Dog Haus's directions regarding changes to the Dog Haus Marks and System, bearing any associated costs. Dog Haus also has the sole right to handle disputes concerning the Dog Haus Marks or System. These stipulations ensure Dog Haus can evolve its brand and business model while maintaining quality control and brand consistency across all locations and channels.