What rights does the Dog Haus franchisor reserve regarding modifications to the Dog Haus Marks?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
- 9.3 Modifications.
Franchisor reserves the right to (i) modify or discontinue licensing any of the Dog Haus Marks; (ii) add new names, marks, designs, logos or commercial symbols to the Dog Haus Marks and require that Franchisee use them; and (iii) require that Franchisee introduce or observe new practices as part of the Dog Haus System in operating the Franchised Restaurant.
Franchisee acknowledges and agrees that the term "Dog Haus Marks" means the specific names, marks, designs, logos or commercial symbols licensed by Franchisor at any given point in time, subject to Franchisor's right to impose changes.
Source: Item 22 — CONTRACTS (FDD page 87)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, Dog Haus maintains specific rights regarding modifications to its trademarks. Dog Haus reserves the right to modify or discontinue licensing any of the Dog Haus Marks. They can also add new names, marks, designs, logos, or commercial symbols to the Dog Haus Marks and require franchisees to use them. Furthermore, Dog Haus can require franchisees to introduce or observe new practices as part of the Dog Haus System in operating their franchised restaurant.
This means that as a franchisee, you must comply with any changes Dog Haus makes to its branding and operational practices. This includes updating signage, marketing materials, and potentially altering the restaurant's layout or service procedures to align with the new standards. Franchisees are expected to bear the costs associated with these changes.
While Dog Haus has the right to make these changes, franchisees should maintain open communication with the franchisor to understand the reasons behind the modifications and how they will benefit the franchise system as a whole. It is also important to understand the expected costs and timeline for implementing these changes to minimize disruption to the business. Franchisees should also be aware that Dog Haus has no liability to the franchisee for any cost, expense, loss, or damage that the franchisee incurs in complying with the franchisor's directions and conforming to required changes.