What is the required spending for the Grand Opening Plan for a Dog Haus Fast Casual Restaurant?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
At least 60 days before the opening of your Franchised Restaurant, we will provide you with our standard grand opening promotional campaign plan ("Grand Opening Plan"). (Franchise Agreement, Section 10.4). You must modify the Grand Opening Plan as we request, and, thereafter, you may not make any substantial changes to the Grand Opening Plan without our advance written consent.
You must conduct the Grand Opening Plan approved by us as follows:
We may designate a different time period for you to conduct the Grand Opening Plan upon 90 days' prior written notice. Your main grand opening promotional event must occur 2-4 weeks after the opening date of your Franchised Restaurant. You must provide us within 30 days after your main grand opening promotional event with copies of all invoices, statements, canceled checks or other forms of payment that you have issued which evidence your expenditure and payment for the Grand Opening Plan. If you are purchasing an existing Dog Haus Fast Casual Restaurant, Dog Haus Biergarten or Dog Haus Remote Kitchen, you must spend an amount equal to our then-current required transfer marketing expenditure, currently $15,000 to $20,000, to conduct a promotional campaign for the Franchised Restaurant during your first 3 months of operations following the take-over date of the in accordance with our then-current transfer marketing requirements. You must also participate in all promotional events we may establish, as specified in the Manuals. (Franchise Agreement, Sections 10.4 and 14.4.10).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, MARKETING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–53)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the FDD does not state a specific required spending amount for the Grand Opening Plan for a Dog Haus Fast Casual Restaurant. However, the FDD does state that at least 60 days before the restaurant opens, Dog Haus will provide a standard grand opening promotional campaign plan. The franchisee must modify the Grand Opening Plan as Dog Haus requests and cannot make any substantial changes to the plan without written consent from Dog Haus.
The franchisee is required to conduct the Grand Opening Plan as approved by Dog Haus. Additionally, the franchisee must provide Dog Haus with copies of all invoices, statements, canceled checks, or other forms of payment that evidence expenditure and payment for the Grand Opening Plan within 30 days after the main grand opening promotional event.
While the FDD does not specify a required spending amount, it does state that if a franchisee is purchasing an existing Dog Haus Fast Casual Restaurant, Dog Haus Biergarten or Dog Haus Remote Kitchen, they must spend between $15,000 to $20,000 to conduct a promotional campaign for the restaurant during the first 3 months of operations following the take-over date. A prospective franchisee should inquire with Dog Haus about the typical cost and components of the Grand Opening Plan to budget accordingly.