What is the required spending for the Grand Opening Plan for a Dog Haus Biergarten?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
a Developer. Any disputes (other than pricing) arising among or between you, other Dog Haus franchisees, and/or the Cooperative Marketing Program will be resolved by us and our decision will be final and binding on all parties. (Franchise Agreement, Section 10.3.2).
Grand Opening Plan
At least 60 days before the opening of your Franchised Restaurant, we will provide you with our standard grand opening promotional campaign plan ("Grand Opening Plan"). (Franchise Agreement, Section 10.4). You must modify the Grand Opening Plan as we request, and, thereafter, you may not make any substantial changes to the Grand Opening Plan without our advance written consent.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, MARKETING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–53)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the document does not specify a required spending amount for the Grand Opening Plan for a Dog Haus Biergarten. However, the FDD states that at least 60 days before the opening of a franchised restaurant, Dog Haus will provide its standard grand opening promotional campaign plan. The franchisee must modify the Grand Opening Plan as Dog Haus requests and cannot make any substantial changes to the plan without advance written consent.
The FDD does mention that if purchasing an existing Dog Haus Fast Casual Restaurant, Dog Haus Biergarten, or Dog Haus Remote Kitchen, a franchisee must spend between $15,000 to $20,000 to conduct a promotional campaign for the franchised restaurant during the first 3 months of operations following the take-over date. This promotional campaign is in accordance with Dog Haus's then-current transfer marketing requirements.
Because the FDD does not specify the required spending for the Grand Opening Plan, a prospective franchisee should contact Dog Haus directly to inquire about the estimated costs and requirements for the Grand Opening Plan for a Dog Haus Biergarten.