What is the purpose of the Marketing, Creative & Technology Fund for Dog Haus franchisees?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.1 Marketing, Creative & Technology Fund. The Marketing, Creative & Technology Fund shall be administered by Franchisor and shall be used to meet the costs of conducting marketing and promotional activities. Franchisor retains sole discretion over all marketing and public relations programs and activities financed by the Marketing, Creative & Technology Fund, including the creative concepts, materials and endorsements used and the geographic market, media placement and allocation.
- 10.1.1 The Marketing, Creative & Technology Fund may be used to pay the costs of preparing and producing associated materials and programs as Franchisor determines, including video, audio and written marketing materials employing marketing agencies, sponsorship of sporting, charitable or similar events, administering regional and multi-regional marketing programs including purchasing direct mail and other media marketing, and employing marketing agencies to assist with marketing efforts, supporting public relations, market research and other marketing and promotional activities, campaigns, test marketing, marketing surveys, public relations activities, website design and development/operation for portal, Internet, Intranet and URL services, social media, technology programs, electronic application design and development, and for 800 or similar numbers. All expenditures are at the sole discretion of Franchisor. Franchisor may spend in any year more or less than the total contributions to the Marketing, Creative & Technology Fund in that year. Franchisor may borrow from Franchisor or other lenders on behalf of the Marketing, Creative & Technology Fund to cover deficits of the Marketing, Creative & Technology Fund or cause the Marketing, Creative & Technology Fund to invest any surplus for future use by the Marketing, Creative & Technology Fund. Upon request, Franchisor will prepare an annual accounting of the Marketing, Creative & Technology Fund and will distribute it to Dog Haus Franchisees, once a year, that will state the total amount of money collected and spent by the Marketing, Creative & Technology Fund during the previous year and list, by general category, the manner in which Franchisor spent the money. The report will not be separately audited but will be examined as part of the overall annual audit of Franchisor's books.
- 10.1.2 Franchisee acknowledges that the Marketing, Creative & Technology Fund is intended to maximize general public recognition of and the acceptance of the Dog Haus brand for the benefit of the Dog Haus
Source: Item 22 — CONTRACTS (FDD page 87)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the Marketing, Creative & Technology Fund is used to conduct marketing and promotional activities to protect the Dog Haus System, Marks, Trade Secrets, and associated goodwill. The fund is administered by the franchisor, who has sole discretion over all marketing and public relations programs.
Specifically, the fund may cover the costs of preparing and producing marketing materials, employing marketing agencies, sponsoring events, administering regional marketing programs, supporting public relations, conducting market research, and developing websites and technology programs. Dog Haus may spend more or less than the total contributions to the fund in any given year and may borrow or invest on behalf of the fund.
Franchisees acknowledge that the Marketing, Creative & Technology Fund aims to maximize public recognition and acceptance of the Dog Haus brand. Upon request, Dog Haus will provide franchisees with an annual accounting of the fund, detailing the total amount collected and spent during the previous year, categorized by how the money was spent. This report will be examined as part of the overall annual audit of Dog Haus's books.