When is the Protected Area for a Dog Haus franchise designated?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
You will be granted a protected territory ("Protected Area") of a 1/2 - 5 mile radius from your Franchised Restaurant as described in the Franchise Agreement. Your Protected Area will be designated when you have identified a site for your Franchised Restaurant. Factors that we consider in determining the size of your Protected Area include the demographics, population size, age and income levels, neighboring and adjacent retail tenants, road visibility, traffic patterns, geographical barriers and proximity of other Dog Haus Restaurants or competitors serving the same market area. Provided you are not in default under your Franchise Agreement, we will not own, operate, sell or issue a Franchised Restaurant franchise to another franchisee in your Protected Area. There are no other radius restrictions or minimum population requirements that limit where we can franchise or operate another Franchised Restaurant.
Source: Item 12 — TERRITORY (FDD pages 53–57)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the Protected Area for a franchise is designated when a franchisee has identified a site for their Franchised Restaurant. This Protected Area typically ranges from a 1/2 to 5-mile radius around the restaurant.
The size of the Protected Area is determined by Dog Haus and depends on factors such as demographics, population size, age and income levels, neighboring retail tenants, road visibility, traffic patterns, geographical barriers, and the proximity of other Dog Haus Restaurants or competitors. This evaluation ensures that the territory is viable and offers sufficient market potential for the franchisee.
Dog Haus commits not to operate or franchise another restaurant within the franchisee's Protected Area, provided the franchisee is not in default of their Franchise Agreement. However, there are no other radius restrictions or minimum population requirements that limit where Dog Haus can franchise or operate another restaurant outside of this Protected Area. This means that while franchisees have some territorial protection, Dog Haus retains the flexibility to expand its presence in other locations, even if they are nearby.