Is participation in regional promotional events a required action for Dog Haus franchisees?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
You must also participate in all promotional events we may establish, as specified in the Manuals. (Franchise Agreement, Sections 10.4 and 14.4.10).
Promotional Campaigns
We may conduct promotional campaigns on a national or regional basis to promote products or marketing themes. You must participate in all promotional campaigns which we may establish for the region in which your Franchised Restaurant is located. (Franchise Agreement, Section 10.5).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, MARKETING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–53)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, participation in regional promotional events is required for franchisees. Specifically, Dog Haus franchisees must participate in all promotional events that Dog Haus establishes for the region in which their franchised restaurant is located. This requirement is outlined in the Manuals and Franchise Agreement.
For Dog Haus Remote Kitchen franchisees, there is a specific spending requirement of $10,000 to $15,000 for promotional events. This spending period begins 14 days before the scheduled opening and continues for 30 days after opening for business.
Furthermore, Dog Haus may conduct promotional campaigns on a national or regional basis to promote products or marketing themes, and franchisees must participate in all promotional campaigns established for their region. This ensures brand consistency and coordinated marketing efforts across all Dog Haus locations.