Which Dog Haus marks have not been applied for registration on any register of the USPTO?

According to Dog Haus's 2025 Franchise Disclosure Document, neither Dog Haus nor its Operating Company has applied to register certain marks with the USPTO. The specific marks that have not been registered are listed in a table, including "THE ABSOLUTE BRANDS" and "BAD MUTHA CLUCKA".

Because these marks are not federally registered, they do not carry the same legal protections as registered trademarks. This means that Dog Haus's right to use these marks could be challenged, potentially forcing a franchisee to switch to alternative trademarks. Such a change could lead to increased expenses for the franchisee.

Despite the lack of federal registration, Dog Haus asserts common law rights to the trade and service marks they license to franchisees. This provides some level of protection, but it is generally less comprehensive than federal registration. A prospective franchisee should carefully consider the implications of using unregistered trademarks and the potential risks involved, and consult with Dog Haus about the protections they can offer.