If a Dog Haus franchisee is an entity, what restrictions apply to using the Dog Haus Marks in its name?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
If Franchisee is an Entity, Franchisee shall not use the Dog Haus Marks, or Franchisor's trade name, or any words or symbols which are confusingly phonetically or visually similar to the Dog Haus Marks, as all or part of Franchisee's name.
In addition, Franchisee shall not use any Dog Haus Marks (i) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos licensed to Franchisee under this Agreement); (ii) in connection with unauthorized services or products; (iii) as part of any domain name or electronic address maintained on the Internet, the World Wide Web, or any other similar proprietary or common carrier electronic delivery system; or (iv) in any other manner not expressly authorized in writing by Franchisor, or (v) in connection with, supporting, endorsing, promoting or otherwise advocating, advertising or marketing, in favor of or against any political party or candidate or cause or position at any time, which shall include using its products, branded paper products or goods for these purposes.
Franchisee shall give all notices of trademark and service mark registration that Franchisor specifies and shall use and obtain all fictitious or assumed name registrations required by Franchisor or under Applicable Law.
Franchisee further agrees that no service mark other than "Dog Haus", other Dog Haus Marks specified by Franchisor shall be used in marketing, promoting, or operating the Franchised Restaurant.
Source: Item 22 — CONTRACTS (FDD page 87)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, if a franchisee is an entity, there are limitations on using the Dog Haus Marks in the franchisee's name. Specifically, the franchisee cannot use the Dog Haus Marks, the franchisor's trade name, or any confusingly similar words or symbols as part of the franchisee's entity name. This restriction aims to prevent any potential confusion among customers and to protect the integrity of the Dog Haus brand.
In addition to the entity name restriction, a Dog Haus franchisee is prohibited from using the Dog Haus Marks with prefixes, suffixes, or other modifying elements, unless those logos are specifically licensed under the Franchise Agreement. The franchisee cannot use the Dog Haus Marks in connection with unauthorized services or products, as part of any domain name or electronic address without express written authorization from Dog Haus, or in any manner not expressly authorized in writing by Dog Haus.
Furthermore, the Dog Haus franchisee is not allowed to use the Dog Haus Marks to support, endorse, promote, or advocate for or against any political party, candidate, cause, or position. This includes using Dog Haus products or branded materials for political purposes. The franchisee must also use all trademark and service mark registration notices specified by Dog Haus and obtain any fictitious or assumed name registrations required by Dog Haus or applicable law. Only the service mark "Dog Haus" and other marks specified by Dog Haus can be used in marketing, promoting, or operating the franchised restaurant.