Is a Dog Haus franchisee required to participate in all promotional campaigns?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
of operations following the take-over date of the in accordance with our then-current transfer marketing requirements. You must also participate in all promotional events we may establish, as specified in the Manuals. (Franchise Agreement, Sections 10.4 and 14.4.10).
Promotional Campaigns
We may conduct promotional campaigns on a national or regional basis to promote products or marketing themes. You must participate in all promotional campaigns which we may establish for the region in which your Franchised Restaurant is located. (Franchise Agreement, Section 10.5).
Sub-Branded Products
If your Franchised Restaurant offers the Sub-Branded Products, you must spend at least $5,000 marketing each new Sub-Branded Product your Franchised Restaurant offers (the "Sub-Branded Products Marketing Expenditure"). You must spend the Sub-Branded Products Marketing Expenditure within the first 60 days of the launch of each new Sub-Branded Product at your Franchised Restaurant, in the manner directed by us. (Franchise Agreement, Section 7.11).
Advisory Council
We have established an Advisory Council for Dog Haus Franchisees to work with us and to consult with us on potential improvements to the Dog Haus System, the products offered by Dog Haus Restaurants, advertising conducted by the Marketing, Creative & Technology Fund and any other matters that we deem appropriate. The Advisory Council acts solely in an advisory capacity, does not have decision making authority, and is comprised of our representatives and Dog Haus Franchisees who are chosen by us or elected by other Dog Haus Franchisees, in our discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, MARKETING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 38–53)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, franchisees must participate in promotional campaigns. Specifically, Dog Haus may conduct promotional campaigns on a national or regional basis to promote products or marketing themes, and franchisees must participate in all promotional campaigns established for the region in which their franchised restaurant is located.
In addition to regional and national campaigns, Dog Haus franchisees are also required to conduct a grand opening plan. At least 60 days before the restaurant opens, Dog Haus will provide a standard grand opening promotional campaign plan. Franchisees must modify the plan as Dog Haus requests and cannot make substantial changes without written consent. For franchisees purchasing an existing Dog Haus location, they must spend between $15,000 to $20,000 to conduct a promotional campaign during their first 3 months of operations.
Furthermore, if a Dog Haus franchisee offers sub-branded products, they must spend at least $5,000 marketing each new sub-branded product within the first 60 days of its launch, as directed by Dog Haus. These requirements ensure brand consistency and promote new products across the Dog Haus system.