Can a Dog Haus franchisee create their own gift certificates or gift cards?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.31 Gift Cards, Loyalty, CRM, Social Media Software, Online and Mobile Ordering Programs.
Franchisee shall not create or issue any gift certificates or gift cards and shall only sell gift certificates or gift cards that have been issued by Franchisor that are accepted at all Dog Haus Restaurants.
Franchisee shall participate in all gift certificate and/or gift card administration programs as may be designated by Franchisor from time to time.
Franchisee shall honor all coupons, gift certificates, gift cards and other programs or promotions as directed by Franchisor.
Franchisee shall fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by Franchisor.
Franchisee shall not issue coupons or discounts of any type for use at the Restaurant except as approved by Franchisor in writing, which may be withheld in Franchisor's sole and absolute discretion.
Source: Item 22 — CONTRACTS (FDD page 87)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, franchisees are not allowed to create or issue their own gift certificates or gift cards. Instead, they are required to sell only those gift certificates or gift cards that have been issued by Dog Haus and are accepted at all Dog Haus restaurants.
This policy ensures uniformity and consistency across all Dog Haus locations, maintaining brand standards and preventing potential fraud or mismanagement of gift card programs. It also allows Dog Haus to manage and track gift card liabilities effectively.
Furthermore, Dog Haus franchisees must participate in any gift certificate and/or gift card administration programs designated by Dog Haus. They are also obligated to honor all coupons, gift certificates, gift cards, and other programs or promotions as directed by Dog Haus. This requirement ensures that franchisees actively participate in system-wide marketing and promotional efforts, which can drive customer traffic and increase sales.
In addition, franchisees are prohibited from issuing coupons or discounts of any kind for use at their restaurant unless they have written approval from Dog Haus, which Dog Haus may withhold at its discretion. This restriction allows Dog Haus to maintain control over pricing and promotional strategies, ensuring that they align with the overall brand strategy and do not negatively impact the profitability of other franchisees.