As a Dog Haus franchisee, am I allowed to license or sublicense any of Dog Haus' trademarks?

According to Dog Haus's 2025 Franchise Disclosure Document, as a franchisee, you are specifically prohibited from licensing or sublicensing any of Dog Haus's trademarks, service marks, trade names, logotypes, or commercial symbols. You are only granted the right to use and display the 'Dog Haus' trade name and associated marks for operating your franchised restaurant and selling products from the standard Dog Haus menu during the term of your Franchise Agreement.

This restriction means you cannot authorize any other party to use the Dog Haus trademarks in any way. This is a standard clause in most franchise agreements, as the franchisor needs to maintain strict control over its brand and intellectual property. Allowing franchisees to sublicense trademarks could lead to inconsistencies in brand representation and quality control, which could ultimately harm the overall brand image.

Furthermore, the FDD states that you must use the trade name 'Dog Haus' without any additional prefixes or suffixes to identify your restaurant. If the franchisee is a business entity, you cannot incorporate Dog Haus trademarks or confusingly similar words or symbols into the entity's name. You are also required to obtain a fictitious or assumed business name registration as required by Dog Haus or applicable law. These stipulations reinforce Dog Haus's efforts to protect its brand identity and prevent any unauthorized use of its trademarks.