What factors does Dog Haus consider when accepting a proposed location for a Franchised Restaurant?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
You will be permitted to operate your Franchised Restaurant at a specific location that we accept, as described in your Franchise Agreement. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. Our acceptance of your Franchised Location will be based upon a variety of factors which may include the viability of the then-current location and demographics including, number of households, household income, vehicular traffic, and number of Franchised Restaurants near the proposed new location. You may face competition from other Franchised Restaurants that we or our affiliate franchise or own and that operate at traditional sites.
You will be granted a protected territory ("Protected Area") of a 1/2 - 5 mile radius from your Franchised Restaurant as described in the Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 53–57)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the acceptance of a franchised location is based on several factors. These factors include the viability of the location, demographics such as the number of households, household income, vehicular traffic, and the number of existing Dog Haus restaurants near the proposed location. This suggests that Dog Haus carefully evaluates potential sites to ensure they meet certain criteria that are likely to contribute to the success of the franchise.
Dog Haus also considers factors when determining the size of a franchisee's protected area. These factors include demographics, population size, age and income levels, neighboring and adjacent retail tenants, road visibility, traffic patterns, geographical barriers and proximity of other Dog Haus Restaurants or competitors serving the same market area. The protected area is typically a radius of 1/2 to 5 miles from the franchised restaurant.
Prospective franchisees should pay close attention to these location-related factors, as they can significantly impact the potential success of their Dog Haus franchise. Understanding the criteria Dog Haus uses to evaluate locations can help franchisees identify suitable sites and assess the level of competition they may face. Additionally, franchisees should inquire about the process for determining the size and boundaries of their protected area, as this can affect their ability to attract and retain customers.