What is the 'Expiration Date' of the Dog Haus franchise agreement, relative to the Effective Date?

According to Dog Haus's 2025 Franchise Disclosure Document, the 'Expiration Date' of the franchise agreement is defined relative to the 'Effective Date'. The 'Expiration Date' is specifically set as the fifth anniversary of the 'Effective Date'.

For a prospective Dog Haus franchisee, this means the initial term of the franchise agreement lasts for five years, starting from the date the agreement becomes effective. This is a relatively short term compared to the more common 10-year initial terms seen in many franchise systems. This shorter term could be seen as a benefit, allowing franchisees to reassess their business and potentially renegotiate terms sooner than with a longer agreement.

However, it's important for potential franchisees to understand the implications of this shorter term, including any renewal options and the conditions for renewal. Given that the agreement is 'not renewable' except as provided in Section 2.6, franchisees should carefully review Section 2.6 to understand the specific conditions under which the agreement can be extended beyond the initial five-year period. This includes understanding the criteria Dog Haus uses to assess renewal applications and the potential for changes in terms or fees upon renewal.