What are some examples of 'Non-Traditional Venues' where a Dog Haus restaurant might be located?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
- "Non-Traditional Venues" means a broad variety of atypical sites, including a site or location within a captive market site, another primary business or in conjunction with other businesses or at institutional settings including office buildings and business complexes, arenas, stadiums and entertainment venues, health clubs and recreational facilities, beaches, parks, prisons, airports, train and bus stations, travel plazas, toll road facilities and other transportation terminals and related facilities, educational, medical, governmental and other types of institutional facilities, restaurant-in retail locations or restaurant-in-store (for example, a cafe within a grocery store), trucks, cafeterias, casinos, food delivery fulfilment centers, food courts operated by a master concessionaire and any site for which the lessor, owner or operator limits the operation of its beverages and/or food service facilities to a master concessionaire or contract food service provider.
Source: Item 23 — RECEIPTS (FDD pages 87–328)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, a "Non-Traditional Venue" encompasses a wide array of atypical locations. These can include sites within captive markets, locations integrated with other primary businesses, or those in conjunction with other businesses. This broad definition allows Dog Haus to explore diverse avenues for expansion beyond conventional restaurant spaces.
Specifically, Dog Haus may operate in institutional settings such as office buildings, business complexes, arenas, stadiums, entertainment venues, health clubs, recreational facilities, beaches, parks, and even prisons. Transportation hubs like airports, train and bus stations, travel plazas, and toll road facilities also fall under this category. Educational, medical, and governmental facilities are potential sites, as are restaurant-in-retail locations like cafes within grocery stores, food trucks, cafeterias, casinos, food delivery fulfillment centers, and food courts managed by a master concessionaire.
This definition extends to any location where the lessor, owner, or operator restricts beverage and/or food service operations to a master concessionaire or contract food service provider. This strategy enables Dog Haus to tap into markets that might otherwise be inaccessible through traditional real estate channels, offering flexibility in site selection and potential access to built-in customer bases.