On what date was the 'Dog Haus Biergarten' trademark registered?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| 4,202,507 | September 4, 2012 Renewed: September 24, 2021 | |
| Dog Haus | 4,326,591 | April 30, 2013 Renewed: November 3, 2022 |
| The Absolute Würst | 5,042,667 | September 13, 2016 |
| Dog Haus Biergarten | 5,383,157 | January 23, 2018 |
| JAILBIRD | 6,725,940 | May 24, 2022 |
| BIG BELLY BURGERS | 6,695,576 | April 5, 2022 |
Source: Item 13 — TRADEMARKS (FDD pages 57–60)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, the 'Dog Haus Biergarten' trademark was registered on January 23, 2018. This registration provides Dog Haus with legal protection for the use of this specific brand name, logo, and associated elements. As a franchisee, you are licensed to use this trademark, but only for the operation of your franchised restaurant and the sale of products described on the Dog Haus standard menu.
The FDD also makes clear that Dog Haus has the right to modify or discontinue the use of any of its trademarks, including 'Dog Haus Biergarten'. If this were to occur, franchisees would be required to modify or discontinue their use of the mark at their own expense, and Dog Haus would not provide any compensation for these changes. This highlights a potential risk for franchisees, as they may need to invest in rebranding or updating their marketing materials if Dog Haus decides to change its trademarks.
It is important to note that while Dog Haus has registered certain trademarks, the document also mentions instances where they are aware of others using similar names, such as "Dogg Haus" in Minnesota and Wisconsin. This indicates that there may be existing or potential conflicts over trademark usage, which could impact a franchisee's ability to exclusively use the Dog Haus brand in certain markets. Prospective franchisees should carefully consider these factors and conduct their own market research to assess the potential for trademark-related issues in their desired territory.