Is Dog Haus aware of others using the 'Dog Haus' trade name?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
We are aware of others who are using "Dog Haus" as a trade name. We have learned that the words "Dogg Haus" are currently being used for hot dog restaurants operating in Minnesota and Wisconsin. There may be other prior superior rights or infringing uses that could materially affect your use of the licensed trade name, trademarks, or service marks. There may be similar uses to the Dog Haus Marks of which we are unaware, which could arise from prior users. We have not, however, conducted an exhaustive search of users of names that may be the same or similar to the Dog Haus Marks.
Source: Item 13 — TRADEMARKS (FDD pages 57–60)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, Dog Haus is aware of other entities using the 'Dog Haus' trade name. Specifically, the document states that the words 'Dogg Haus' are currently being used for hot dog restaurants operating in Minnesota and Wisconsin.
This acknowledgement carries implications for prospective franchisees. The FDD indicates that there may be other prior superior rights or infringing uses that could materially affect a franchisee's use of the licensed trade name, trademarks, or service marks. Dog Haus also admits that there may be similar uses of the Dog Haus Marks of which they are unaware, which could arise from prior users. However, Dog Haus has not conducted an exhaustive search of users of names that may be the same or similar to the Dog Haus Marks.
This situation presents a potential risk for franchisees. If another entity successfully challenges Dog Haus's trademark rights in a particular area, a franchisee might be forced to change the name of their restaurant or cease using certain marketing materials. This could lead to additional expenses and potential loss of business. Prospective franchisees should conduct their own due diligence and consult with an attorney to assess the potential risks associated with trademark infringement in their desired territory. It would be prudent to inquire with Dog Haus about any ongoing or potential trademark disputes in the specific area where they plan to operate a franchise.