Who assigned the rights to the Dog Haus Marks to the franchisor?

According to Dog Haus's 2025 Franchise Disclosure Document, the Operating Company assigned all rights, title, and interest in the Dog Haus Marks to the franchisor. This means that the franchisor now owns the trademarks associated with the Dog Haus brand.

As a Dog Haus franchisee, you are granted a license to use the Dog Haus trade name and associated marks during the term of your Franchise Agreement, specifically for operating your franchised restaurant and selling products from the standard menu. You cannot sublicense these trademarks or any other commercial symbols owned by Dog Haus.

It is important to note that Dog Haus may modify or discontinue the use of any of its marks, and as a franchisee, you would be responsible for modifying or discontinuing their use at your own expense. Dog Haus will not compensate you for these changes. Additionally, the FDD mentions that neither Dog Haus nor the Operating Company has a federal trademark registration for all of the marks, meaning that these marks may not have as many legal benefits and rights as a federally registered trademark. If the right to use these trademarks is challenged, a franchisee may have to change to alternative trademarks, which may increase expenses.