Is the Dog Haus Area Developer allowed to use the Dog Haus Marks as part of any domain name?
Dog_Haus Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, Area Developer shall not use any Dog Haus Mark (i) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos licensed to Area Developer under this Agreement); (ii) in connection with unauthorized services or products; (iii) as part of any domain name or electronic address maintained on the Internet, the World Wide Web, or any other similar proprietary or common carrier electronic delivery system; or (iv) in any other manner not expressly authorized in writing by Franchisor.
7.5 Internet. Area Developer shall not develop, create, generate, own, license, lease or use in any manner any computer medium or electronic medium (including, without limitation, any Internet home page, e-mail address, web site, domain name, bulletin board, newsgroup or other Internet-related medium or activity, including all social media) which in any way uses or displays, in whole or part, the Dog Haus Marks, or any of them, or any words, symbols or terms confusingly similar thereto without Franchisor's prior written consent, and then only in the manner and in accordance with the procedures, policies, standards and specifications that Franchisor may establish from time to time. Area Developer shall not separately register any domain name or any portion of any domain name containing the Dog Haus Marks or participate or market on any web site or other form of electronic media (including, without limitation, through the use of social technology, social media, social networking platforms or other forms of electronic media not yet developed) using the Dog Haus Marks without Franchisor's prior written consent. Area Developer's general conduct on the Internet and in the use of other forms of electronic media is subject to the terms and conditions of this Agreement and all other rules, requirements or policies that Franchisor may identify from time to time. Franchisor may, at any time after Area Developer commences use of any approved electronic media, prohibit further use, effective upon receipt of written notice by Area Developer.
Source: Item 23 — RECEIPTS (FDD pages 87–328)
What This Means (2025 FDD)
According to Dog Haus's 2025 Franchise Disclosure Document, Area Developers are generally prohibited from using Dog Haus Marks as part of any domain name or electronic address. Specifically, Area Developers cannot use any Dog Haus Mark with prefixes, suffixes, or other modifications, in connection with unauthorized services or products, or as part of any domain name without express written authorization from Dog Haus.
Dog Haus retains control over its brand's online presence and how its trademarks are used in the digital space. Area Developers must obtain prior written consent from Dog Haus before using the Dog Haus Marks in any computer or electronic medium, including internet home pages, email addresses, websites, and domain names. Even with consent, the Area Developer's use must adhere to the procedures, policies, standards, and specifications established by Dog Haus.
Dog Haus also reserves the right to prohibit further use of any approved electronic media at any time with written notice to the Area Developer. This ensures that Dog Haus can maintain brand consistency and protect its trademarks across all online platforms. This policy extends to social media and other forms of electronic media, reinforcing Dog Haus's control over its brand identity in the digital realm.