What is the 'Franchised Business' referring to in the Diesel Barbershop agreement?

According to the 2025 Diesel Barbershop Franchise Disclosure Document, the 'Franchised Business' refers to the Diesel Barbershop location that the franchisee will operate. Specifically, it is a business that features haircutting and grooming, coloring, and barbering services provided to clients by a staff of trained and independently-licensed professionals, as well as related services and products that Diesel Barbershop authorizes. These services and products are referred to as the "Approved Products and Services".

The Diesel Barbershop location operates from a unique retail setting under the "DIESEL BARBERSHOP" mark, utilizing proprietary marks, trade dress, symbols, and logos, and employing the Diesel Barbershop system, confidential information, and trade secrets. This encompasses all elements that define the brand and its operational methods.

Diesel Barbershop franchisees must identify their business using the "DIESEL BARBERSHOP" trademark and must also clearly state that the business is independently owned and operated under a license agreement with Diesel Barbershop, LLC. This ensures customers understand the franchise relationship. Franchisees are required to prominently display Diesel Barbershop's proprietary marks on letterheads, marketing materials, advertising, forms, and packaging, further reinforcing brand recognition and adherence to the franchisor's standards.

Upon termination or expiration of the franchise agreement, Diesel Barbershop has the right to take control of all telephone numbers, social media accounts, and trade names pertaining to the Franchised Business. This ensures a clean break and prevents the former franchisee from continuing to operate under the Diesel Barbershop name or system.