What must I do with fictitious or assumed names related to my Diesel Barbershop franchise after termination?
Diesel_Barbershop Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon termination or expiration of this Agreement, of if the Franchisor acquires the Franchisee's Franchised Business pursuant to this Agreement, the Franchisor will have the absolute right to notify the telephone company, social media companies, state registration agency, and all listing agencies ( collectively, "Companies") of the termination or expiration of the Franchisee's right to use all telephone numbers, facsimile numbers, Proprietary Marks, trade names and any classified or other directory listings for the Franchised Business and to authorize the Companies to transfer to the Franchisor or its assignee all telephone numbers, facsimile numbers, social media accounts, trade names pertaining to the Franchised Business or containing the Proprietary Marks and directory listings of the Franchisee's Franchised Business.
Source: Item 22 — CONTRACTS (FDD pages 61–62)
What This Means (2025 FDD)
According to Diesel Barbershop's 2025 Franchise Disclosure Document, after the termination or expiration of the Franchise Agreement, Diesel Barbershop has the right to notify various entities, including telephone companies, social media platforms, and state registration agencies, about the termination of the franchisee's right to use telephone numbers, Proprietary Marks, and trade names associated with the franchise. Diesel Barbershop is authorized to request these entities to transfer all related assets, such as telephone numbers, social media accounts, and trade names, to the franchisor or its designee.
This means that upon termination, a franchisee must relinquish all rights and interests in any assumed names, phone numbers, social media accounts, and other listings associated with the Diesel Barbershop franchise. The franchisor has the authority to take control of these assets to ensure a consistent brand identity and prevent any potential confusion among customers.
As a prospective franchisee, it is crucial to understand that you will lose control over these business identifiers upon termination or expiration of the agreement. This could impact your ability to transition to a new business venture, as you cannot carry over any established brand recognition or customer base associated with the Diesel Barbershop name. It would be prudent to seek legal counsel to fully understand the implications of these terms and explore options for protecting your interests in the event of termination.