What is Veronica Alessandro's role in relation to Lawn Elements, Inc., an affiliate of Devon Creek?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
Veronica Alessandro - Secretary Veronica, along with Mr. Alessandro, has served as the Co-Founder and President of our affiliate, Lawn Elements, Inc since 2010.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 7–8)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, Veronica Alessandro is the Co-Founder and President of Lawn Elements, Inc., an affiliate of Devon Creek. She has held this position since 2010, working alongside Steven Alessandro, who is also a co-founder of Lawn Elements, Inc. and the current President and CEO of Devon Creek Franchise Group, LLC.
Lawn Elements, Inc. is described as an affiliated company that formerly operated as Lawn Elements, Inc. and is now known as Devon Creek Landscaping, Inc. It operates a Lawn Elements outlet in New York and has not offered franchises in any other line of business. Eric Searles is the President of Devon Creek Landscaping, Inc., formerly Lawn Elements Inc., since April 3, 2024. Before that, he was the Vice President of Lawn Elements, Inc. from January 2021 to April 2024.
Veronica Alessandro is also involved in providing initial training to Devon Creek franchisees. Along with Steven Alessandro and Eric Searles, she is involved in all aspects of the Devon Creek system and participates in conducting the Initial Management Training Program. This indicates that she plays a significant role in the operational and training aspects of both Lawn Elements, Inc. and the Devon Creek franchise system.