Under what conditions can Devon Creek substitute different Marks for the System?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
The System is identified by certain trade names, service marks**,** trademarks, logos, emblems, and indicia of origin, including but not limited to the service mark Devon Creek, as set forth in Attachment 2, and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated or substituted by Franchisor for use in connection with the System (the "Marks").
Source: Item 22 — CONTRACTS (FDD page 45)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, Devon Creek can designate or substitute trade names, service marks, and trademarks for use in connection with the System. The System is identified by certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including but not limited to the service mark Devon Creek.
This means that Devon Creek retains the right to modify its branding and trademarks as it sees fit. For a prospective franchisee, this implies that the specific branding elements they initially invest in may change over time. While the FDD does not elaborate on the reasons or frequency of these potential substitutions, it's within Devon Creek's rights to do so.
It is important for a prospective franchisee to understand that the visual identity and specific marks associated with the franchise are subject to change at Devon Creek's discretion. A franchisee should inquire about the conditions under which these changes might occur and how Devon Creek supports franchisees in updating their branding to reflect any such changes.