Does Devon Creek specify the manner in which the initial advertising and promotional activities must be conducted?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
tarting your Franchised Business.
12 During the opening of your Franchised Business, we require you to spend between $8,000.00 on local advertising and promotional activities in your Territory at the time and in the manner we specify. Thereafter, you are required to spend at least One Thousand Dollars ($1,000) per month on local advertising. You may elect to expend additional amounts to conduct a larger, more elaborate grand opening event. Franchisor reserves the right to collect some or all of Franchisee's grand opening funds and implement grand opening campaign activities on Franchisee's behalf. The estimate in the above Table includes
Source: Item 7 — ESTIMATED INITIAL INVESTMENT – START UP FRANCHISEE (FDD pages 16–21)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, franchisees are required to spend $8,000 on local advertising and promotional activities in their territory during the opening of their franchised business. This spending must occur at the time and in the manner specified by Devon Creek.
Following the initial launch period, franchisees must spend at least $1,000 per month on local advertising. Devon Creek reserves the right to collect some or all of the franchisee's grand opening funds and implement grand opening campaign activities on the franchisee's behalf.
The estimated initial investment table includes a line item for "Initial Launch Marketing," with amounts ranging from $3,000 to $18,000. This suggests that the $8,000 initial advertising spend is included within this broader "Initial Launch Marketing" category. Franchisees should clarify with Devon Creek what specific advertising and promotional activities are required and how much control they have over the execution of these campaigns.