What is the significance of the 'Effective Date' in the Internet Advertising, Social Media, Software, and Telephone Listing Agreement for a Devon Creek franchise?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
| THIS INTERNET ADVERTISING, SOCIAL MEDIA, SOFTWARE, AND TELEPHONE | |
|---|---|
| LISTING AGREEMENT (the "Agreement") is made and entered into this day of (the "Effective Date"), by and between Devon Creek Franchise Group, LLC, a North Carolina limited liability company with its principal place of business at 1000 Van Buren Avenue, Suite E, Indian Trail, NC | |
| 28079 (the "Franchisor"), and | , a(n) , with |
| its principal place of business located at | and |
| 's principal(s), | , an individual, residing at |
| , and | , an individual, residing at |
| ("Principal(s)"). | and Principal(s) shall be collectively referred to in |
| this Agreement as the "Franchisee". |
Source: Item 22 — CONTRACTS (FDD page 45)
What This Means (2024 FDD)
According to the 2024 Devon Creek Franchise Disclosure Document, the 'Effective Date' in the Internet Advertising, Social Media, Software, and Telephone Listing Agreement marks the day the agreement comes into force. This date is when both Devon Creek and the franchisee become legally bound to the terms and conditions outlined in the agreement. This agreement covers the franchisee's responsibilities and rights regarding internet advertising, social media usage, software, and telephone listings linked to the Devon Creek brand.
The agreement states that Devon Creek would not enter into the Franchise Agreement without the franchisee's commitment to comply with the Internet Advertising, Social Media, Software, and Telephone Listing Agreement. This highlights the importance Devon Creek places on controlling its brand's online presence and ensuring franchisees adhere to its standards for digital marketing and communication. The franchisee's rights to use domain names, social media accounts, software, and telephone listings related to the Devon Creek brand are all governed by this agreement.
Furthermore, the agreement survives the termination of the Franchise Agreement, meaning that even if the franchise relationship ends, certain obligations regarding internet advertising, social media, software, and telephone listings may continue. The franchisee must also provide Devon Creek with administrative rights and passwords to all social media accounts for the franchised business, allowing Devon Creek to take necessary actions if the franchisee fails to maintain the accounts according to Devon Creek's standards. All advertising and promotional materials used by the franchisee must be approved by Devon Creek, ensuring brand consistency and adherence to the franchisor's requirements.